E-Commerce
- E-commerce was THE thing of the 90s and the rush to jump on board the perfect selling platform gave rise to many sites attempting to take advantage of the tool. However the benefits of e-commerce were not realised in the early stages.
- E-Commerce failed to fully deliver and resulted in the dot com bust of the early 2000s. Some e-commerce sites did manage to buck the trend and stayed in existence (such as Amazon) while other traditional retailers were forced to think exactly how e-commerce should be managed to realise the full benefits of e-commerce. These retailers got it right the second time round.
The Initial Problems of E-Commerce
- E-commerce was unfortunately seen as a way of selling products cheaply and to wider audience, however the following key e-commerce issues were not addressed well enough:
- The delivery process (e-commerce logistics)
- Returns policy and distance selling regulations
- E-commerce customer support
- E-commerce customer satisfaction
- Online ordering facilities
E-Commerce Today
- Today the story has changed. Ecommerce is now commonly seen as an extension to the regular selling channel and a way of satisfying the demand of those customers who wish to purchase online - while still fulfilling the traditional offline channel.
- The crucial aspects are to ensure that your e-commerce customers get the service that they want and the products that they required using a system which is secure and provides the same element of control as an offline outlet would.
- Many e-commerce development companies offer ready made, out of the box ecommerce platforms which, although provide some ecommerce functionality, offer very little personalisation and modification for your requirements.
- We differ because we offer e-commerce functionality which is not only affordable, but also a fully customised e-commerce solution, with administration, search engine functionality and your choice of payment/invoicing options. We will work with you to ensure that you are getting a system which provides you and your customers with something you actually require. We are not interested in providing en e-commerce system for people who decide they want it we would rather talk to you, discuss your options so that you are spending the money on the system you need.
- If you have an e-commerce requirement and would like to discuss your options please contact us. We offer high quality ecommerce solutions which are custom made and allow you to gain a simple but highly effective system.
