Email Marketing

Email marketing is one of those new marketing things which is causing a lot of pain in the world (if you are the recipient of many emails telling us to buy this and that and that you need penis extensions etc...). Commonly, often incorrectly, labelled as spam email marketing is still one of the greatest marketing tools available to marketers in the modern age.

If done correctly, email marketing can offer marketing professionals the communication tool which can help prove return on investment, success while not breaking the bank.

Benefits of Email Marketing...

Traceable - you can see when a user has opened and taken action with the email (using click through reporting)
Cost effective - a well constructed email does not incur the print and postage costs of traditional direct marketing
Personalisation - although you can personalise direct marketing, emails are much easier to manage
Automated management - subscribes and unsubscribe can be managed automatically, ensuring data protection legislation compliance

Email marketing can be dangerous...

While email marketing can provide great benefits, it can also be a dangerous activity if not managed correctly:

Too easy - because it is perceived as being an easier method, sometimes obvious errors are overlooked. Unfortunately, such errors can lead to an instantly unhappy recipient and an automatic unsubscribe
Anti-spam technology - unlike with offline direct marketing, email marketing is often hindered by technology set in place to stop the spam getting through
Misuse - due to the low cost, many unscrupulous 'marketers' abuse the tools and mass mail people without given thought to the correct protocol and legislations having an instant effect on their business and email marketing in general

At HAT Marketing we understand the great benefits that can be gained from email marketing while we also consider the risks and dangers to ensure that we achieve maximum return on investment. We also have the tools and facilities to help you with email marketing if you so wish.

If you would like to know more, or would like to talk through what you options are and how you can get more from email marketing, please contact us.