Online Marketing Services from Hare and Tortoise Marketing Creating, designing and enhancing online strategies

Website Development


Websites provide a great platform to tell your neighbours and the rest of the world about you and what you offer. However what is often not known are the secrets behind achieving success on the Internet through your website. Search engine optimisation is one of the most commonly spoken about aspects of web design with companies endlessly trying to get that #1 spot on Google or Yahoo.

But once you do feature, what can a visitor expect when they arrive? Are they actually going to find what they are looking for, or are they going to be disappointed?

When businesses design websites, they often think about themselves first (what am I offering), then how it looks (where the menus go and images to include) and finally what the visitor is wanting. However, this approach is incredibly dated.

We believe that websites are the closest tangible thing to the marketing concept. Successful online companies will now say that you must have the customer at the centre of your thinking, because leaving is so easy - with the likelihood being that they never return.

Choosing your website designers


We differ from typical web designers in that we do not what to charge the earth for providing solutions to a simple problem. We also will not provide you with a cheap 'web design' package offering you a simple 'click and play' design interface which does not give you full control over how your site looks and functions. We are focussed on providing you with our extensive expertise and experience so that you get the site that you want, delivering what you want and how you want it first time. You may wish to consider this:

  • Do your designers understand exactly what likely visitors will be looking for?
  • Are they applying the best practice (not the most fashionable) website design principles to your site?
  • Are they developing a site that is easy to maintain and modify?
  • Are they breaking any of the major website design rules?
  • Do they charge £,000s for the simple update of pages

HAT Marketing are expert web designers and while we will not fill your site with vast numbers of flash downloads, we will talk to you and your customers to understand what they are looking for from your company, and ultimately what you site should deliver. We will help you implement best practice and above all else we will design for you a website which your customers will be happy with. More importantly though, we offer our services at reasonable prices which are substantially below the market average.

If you want to know more about what we can offer, and how much we can provide our services for, contact us today and see how we can not only save you money, but deliver a leading website focussed on what your customers are looking for.
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Registered Office: 5 Jupiter House, Calleva Park, Aldermaston, Reading, Berkshire. RG7 8NN.
Registered no. 05764837