We solve digital marketing problems, in a human way.
Whether you want more leads, a new website, to rank higher in Google or improve your content and social media marketing, we’re here to help. We devise audience-led digital marketing strategies for professional services businesses that work with niche, international and high-value audiences.
Our approach
We believe there are ways of solving digital marketing challenges that don’t involve throwing money at the issue in the hope that expensive strategies = better results.
In the digital marketing world, that’s rarely the case.
In our experience, the most impactful, cost-effective marketing strategies for professional services businesses are highly targeted and audience-focused – and to get there, the right questions need to be asked from the start.
We know how to ask the right questions to create the right strategy for your business.
Step 1: Diagnosis
Our deep dive diagnosis sessions find out about your values, audience, marketing challenges, business goals and everything we need to know to devise the right strategy for you.
Step 2: Proposal
We’ll clarify your needs and goals and recommend our strategic approach to help you meet them – in the most simple, cost-effective way based on your challenges and our team’s expert experience.
Step 3: Delivery
As we deliver our agreed support, we work in collaborative partnership with all our clients with regular communication, reporting, actionable insights and continual iteration.
Step 4: Wrap-up
When our work is complete, we’ll hand over the solution to you. If you no longer need our services, we’ll work with you to ensure everything is working as it should. And in future, we’ll always be here to help.
Who we are
Since 2006, we’ve been providing a standard of digital marketing services which many small businesses consider out of reach.
We're a small but perfectly formed team with a network of highly skilled consultants from all over the world who specialise in multiple different industries including finance, tax, insurance, compliance, healthcare and other professional services.
What we lack in size, we make up for in ability and expertise. What’s more, without significant overheads, we offer an agency-level service for a freelancer budget.
I created Hare and Tortoise Marketing because I wanted to help businesses of all sizes achieve their ambitions.
The name comes from the story of The Tortoise and the Hare – as we believe the most effective strategies are a mix of quick wins and strong foundations that support long-term, sustainable growth.
– Robert Hallums, CEO & Founder
Our Services
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There are long and short-term options when it comes to lead generation, we can help with both, but we prefer to create a strategy for the long term.
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Want to appear higher in Google? Whether your website is old or new, we can help. We’ll create a strategy for you to follow which will improve your rankings in the short and long term. And we can prove it.
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Whether you need a template for an email marketing campaign, or automated marketing system, we have the skills to make it happen. And your campaigns will be optimised per device to ensure your message gets read.
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We've implemented social media for customer service teams, crowdfunding campaigns and even managed the social media activity for a football club, global golfing brand and multi-billion financial businesses.
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We can help you create content and then manage it going forward. We also help manage the content which not everybody sees (metadata, alt tags, title tags, et.). It will naturally be optimised based on keyword research and best practice.
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We can devise, create and manage advertising campaigns for you which are all aligned with KPIs. We have experience with Google, Facebook and Twitter to name a few platforms. We can also assist with your remarketing campaigns.
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All our websites will be responsive and come with a CMS. By default our websites follow W3C guidelines and search optimisation best practices, making them both usable and functional. Oh, and they'll look great too.
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Most campaigns need landing pages optimised for a particular conversion journey. Whether that's a single page or multiple, we'll help you optimise your landing pages to get the best possible conversion rates.
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We can implement and optimise your on-site analytics, and help you decipher the reports to make decisions about your website and marketing campaigns.
Our numbers
Since 2006, our team has achieved…
105,522
Leads generated
67
Clients helped
73
Projects delivered
16,573
Espressos Drunk